800+ websites deindexed due to Google’s new update: Know how to use AI-generated content, hacks to perform great and much more!
As recently seen, Google has been quite strict with AI-generated content. Not only does it feel uncomfortable with such uploadings rather it is also taking down the sites posting non-human content. Google’s algorithm has recently been against this practice and is widely accepted. Back in 2022, when ChatGPT was introduced, it was announced as a revolution in the writing world. Maybe Google isn’t really sure about accepting it. In this blog post, learn about the unravelled rivalry between Google and AI-generated content.
The issues Google have with AI-generated content
Google says that AI cannot build the quality as a human can. Yes, this is true. No matter how strong your prompt is, AI-generated content cannot really become competitive enough without the hacks we will discuss later here. Here are a few more criteria Google has set for quality assessment:
1. Expertise
The main focus here is on these three criteria:
- Author background
- Sourcing
- Evidence of expertise
The suggested question under this by Google self-assessment is:
Does the content present information in a way that makes you want to trust it, such as clear sourcing, evidence of the expertise involved, and background about the author or the site that publishes it, such as through links to an author page or a site’s About page?
These are quite hard for an AI to attain. However, there are solutions for this too. But a lot of complexities are involved.
2. First hand experience
AI has limited access, though it’s wide in the sense that AI can search the whole web but what about the experiences a human has? For example, if you have sacred information/knowledge about a place and you have to write an article on the same, who would do it better – you or an AI content writer?
Here the question Google has presented us with is:
Does your content clearly demonstrate first-hand expertise and a depth of knowledge (for example, expertise that comes from having actually used a product or service, or visiting a place)?
3. Originality
Though an AI content generator avoids plagiarism, does it really generate original content? Like, where does it get all the knowledge from? Existing web pages, duh!
Question Google here bounces is:
Does the content provide original information, reporting, research, or analysis?
Does the content provide insightful analysis or interesting information that is beyond the obvious?
AI can build great content, no doubt. But providing the content with everything there to talk about, is quite a tricky thing on AI’s part.
Play a little smart or just smarter than Google
Reconsider the power of AI after the devastation of websites all over the web. Way out here is a secret. Along with that, you need to use your judgement and skills. Stop just leaving everything on AI. As they say, cheating requires brains. So, creating AI content is too. The most important is to create high-quality content, which is not just a piece of trash with all the information but rather a piece that justifies the needs of the user. Picture yourself Googling something and reading all the info and no real expert knowledge. Give a proper insight.
Things to consider for any kind of content you generate:
Do not generate the whole content using AI but you can improvise content using such amazing tools. Dictate everything in your content to make it people-friendly, not sophisticated. Write it as if you are speaking, not taking an exam. Speak to your audience. Make it a conversation. Then, upload it to ChatGPT and transform it into a Grammatical error-free, professional write-up. You can even ask ChatGPT to keep some things frozen.
Say, you are writing about a product, think about the things you would want to learn about it, write what you will search for, and give answers along with a basis to make a decision. List down all it has, good and bad and comparisons with other similar products. Don’t make your audience switch sights to find different things here and there. Add it all from price to reviews and genuine concerns. Avoid adding too much of the background and unnecessary stuff to make it bulky. Keep your blogs straight and creative, basically balanced.
Google’s guidelines on content creation
A really strict guideline is issued by Google on how a content piece should be to rank its SERPs. Here are the important things to know:
- Expertise
- Authoritativeness
- Trustworthiness
The E-A-T suggested by Google is a real deal. If your content reflects all three, you are going to rank higher eventually. The content should demonstrate the depth of knowledge one has, and who is writing such content which ensures the quality automatically.
Another here is helpful information embedded not just the bare minimum. Also, explanations should include a variety of different formats and from the collaboration of various sources. This ensures relevant searches for the users and boosts the authentic sites better.
Also Read: