Learn the top 15 hacks to customize the perfect B2B digital marketing strategies. Interesting tips for beginners loaded!
Digital marketing is doing wonders in generating leads and ranking better on the SERPs (search engine result pages). There’s a long-held myth that digital marketing works great with B2C only. Rather, the truth is all you need is a certain kind of strategy which works the best, no matter who your audience is, consumers or other businesses. This blog post simply provides a list of the top 15 B2B digital marketing strategies to generate leads effectively.
Top 15 B2B Digital Marketing Strategies
Here is a list of the perfect B2B digital marketing strategies:
1. Understand Your Target Audience
For digital marketing, the first step always is to ensure that you know your target audience. When you know whom to serve you will be able to serve better. Research about the kind of audience you are looking for.
- Start with finding out what you solve for which audience
- What is the exact pain point of your audience
- Where you will find that audience, say which social media platform.
For example, if you are targeting millennials, target them by making strategies towards their preferences such as using Live Chat, making your marketing mobile-friendly, utilising more millennial-used social media platforms like LinkedIn, Facebook etc., and at last, using the pain point as the cause base in your marketing.
2. SEO
When you are targeting B2B, it is important to be visible in their research for as much as you can. That is possible by using a technique which involves you showing up throughout their research. It builds more credibility and helps you to stay on their minds.
This technique is known as the SEO keyword funnel. It is not only about being on top always. It’s more like giving your potential clients a roadmap through their research period and ending up in their decision-making. The steps to follow in this strategy are:
- Awareness stage – Use broad keywords! As there is a better possibility that the potential customers would search through broad keywords. In this case, the competition is tough as a lot of content must be surfing using the same keyword. For example, “Best cloud computing solutions”
- Consideration stage – More like Niche keywords are going to work here. As the client dives deeper into the research they will tend to go on specifications they might need. Here the funnel is getting narrow and the competition is less. Also, this is the stage where potential clients will shortlist the brands. Continuing the example “IBM Hybrid Cloud Solutions”.
- Decision stage – Branded keywords only! This is the most essential stage till where you need to stand. Here competition is just a few specific brands. Also, at this stage brand image works better but there will always be an opportunity to get chosen even being new to the industry. Reviews and stuff work better here which highlights how reliable you are. For Example “IBM Cloud”.
3. PPC Advertising
Pay-per-click advertising comes in various forms from search ads, and social media ads to store ads etc, this is quite an effective way of digital marketing. Especially, when it comes to B2B marketing here are three tricks to avail maximum benefits using PPC:
- Try blending match keywords with audience targeting in Google Ads.
- Even when it is said that B2B is more logic-driven, there is always an emotional basis that exists. Make a match of both.
- Use LinkedIn and Instagram Demographics to choose the audience you want. Avoid going on auto mode rather push ads to the relevant audiences.
4. Influencer Marketing
Leverage your B2B digital marketing to launch your ads and grow up to the maximum potential. It is said that 80% of consumers buy what is recommended by the influencers they are fond of. Here are a few steps to follow:
- Determine your Goals
- Figure out where to focus more
- Find the relevant Influencers
- Share your campaign briefs with them
- Keep track of Content and Performance
- Learn and Utilize your learning in making fresh scripts
5. Referral Marketing
To engage a wider audience, referral marketing is one of the best B2B Digital Marketing Strategies. Build your referral marketing program as it is reported by Harvard Business Review that 84% of first B2B sales are due to referrals. And attaining that much only with the help of organic referrals is not what you can rely on.
Here is a 5 step strategy to follow:
- Identify opportunities and include different types of customers to give you referrals.
- Narrow down your referrals to specific products or services and determine the right account with a large influence.
- Get writeups, videos, reels etc by your customers to get better referrals.
- This one is the most used one where you can ask for referrals and provide points or discounts to your customers.
- Measure the participation, referral, conversion rates and revenue generated through such referrals.
6. Content Marketing
The best way to engage better leads is content marketing. Use guest blogs, and backlinks, add SEO-optimized blogs and leverage social media content. There is a wider type of content marketing to make use of, and the top 5 are – Blogging, e-books, Slideshare presentations, Infographics and Whitepapers. These content marketing efforts:
- Drive traffic to key landing pages
- Build relationships
- Bring in revenue
- Gather social media shares
- Spread brand awareness
7. Email marketing
Another best kind of B2B Digital Marketing Strategy is Email marketing. This is the most preferred form of communication among millennials.
- Run the Campaigns: There are two types of campaigns, Drip and Nurture, where Drip ones are scheduled to be sent out based on your segment list. The other, the Nurture one is behaviour-based, that is how one has interacted with your site and previous emails.
- Combining video marketing with email marketing is another amazing form of great digital marketing. Let your users reach out to your videos by embedding links in your emails.
- To avoid hitting spam, use plain text along with the HTML. This also helps with optimizing your emails with mobile, smartwatches, and voice-assisted devices.
8. Social Media Marketing
A growing Digital Marketing device is Social Media Marketing. It’s trending and really useful. With so many platforms available catering to all different kinds of audiences social media marketing seems like the best choice.
- Explore Instagram/Facebook Ads
- Optimize LinkedIn
- Build a community over Quora, X and others
Things to do for a great social media campaign:
- Run ads with your own target audience
- Increase Local Visibility
- Invite people to interact with your brand.
- Share Infographics
- Reply to reviews and comments
9. Video Marketing
Another thing that has taken over Digital Marketing for quite half a decade is Video Marketing. Make professional videos on platforms like YouTube and LinkedIn. Moreover, leverage the power of Instagram reels. Add videos to your websites and grow your traffic. Also, videos can:
- Increase your search rankings
- Demand generation
- Aid account-based marketing
Make sure to follow the steps on the way to video marketing:
- Set goals for your video marketing
- Decide on Budget
- Decide a type of video to work on
- Choose where you are going to share your video
- Publish and promote it
- Make sure to dig into the insights
10. User Friendly Website
Another great tool to use from the list of B2B Digital Marketing Strategies is a wonderful User-Friendly Website. Using dynamic content on your website is key to getting more traffic. It says more than 70% of buyers enjoy visiting websites loaded with content having personalized experience. Add interesting graphics, pop-ups, and self-service options.
11. Automation
Marketing automation helps you out with scheduling stuff and makes your work easier. Also, adding AI to this automation makes wonders. AI can not only automate your responses and schedule your advertisements but also help in making predictions, optimizing and recommending adjustments using insights.
12. Follow The Relevant Trend
Staying updated with trends helps you grow your brand image here are a few ones you need to follow in 2024 as a part of your B2B Digital Marketing Strategy:
- Taking advantage of AI
- Doing authentic marketing
- Using automation to speed up time-consuming tasks
- Making data-backed decisions
- Putting data privacy first
13. Build a Community
Building a community is like building a team, a growth-led community is quite a B2B digital marketing resource. The point is how to build that community. Here are a few steps to follow:
- Identify the purpose
- Choose the correct audience
- Identify the right channels
- Welcome new value-addition members
- Embrace traditional practices such as hashtags.
14. Explore Diversified Channels
There are many places to start with. To create a perfect strategy, a few experiments are important. Do a mix and match of various platforms and weave out a strategy which works the best. Explore the power of different channels and learn the fact that the same strategy does not work for everyone and every time.
15. Include CTA
Marketing of any kind is not good unless it has a Call to action option. Most importantly in B2B digital marketing strategies should guide people where to go. For example, say a potential lead understands the information you share and learns the problem you save but they have no idea what to do next, where to call and how to contact your business. Also, they are not quite interested in searching your contact details and ask their original supplier to add on the stuff they learnt from you. How unfair! Hence, you have to add CTA to not lose.
Also Read: Top PPC Advertising Tactics You Should Try in 2024