Know all about SEO audit and find these amazing tools to detect loopholes in your website. Also, learn the need of SEO audit.
Are you working hard for your online presence and still not getting the results? Maybe what you are lacking is the SEO practices at it’s fine. SEO is a necessity if you want to grow your business and earn enough leads. Learning SEO is a great hack to accomplish your goal of creating a website which pulls business for you. SEO has various aspects and is not restricted to optimising your content. Although content optimization is really essential, even then to grow, other aspects work in collaboration and boost the results. Here in this blog post, read about how you can leverage SEO audit to find out the spot where there is a scope for improvement and learn about the tools that make it easier for you.
Various aspects of SEO
SEO contains various aspects many of us are unaware of. It is simply not about optimizing content but about other things too. Here are the various aspects to understand before you get started:
- Technical SEO:
This includes aspects like improving crawlability, indexation and various others contributing to overall performance.
- On-page SEO:
On-page SEO is a very common way to optimise your website into SEO friendly one. It contains an addition of keywords, logical structure and adding other essential like alt texts.
- Off-page SEO:
Adding backlinks and social media channels is a perfect way to generate off page SEO.
- User Experience:
Another aspect of SEO and SEO audit contains is the user experience by making website optimised for every device, with good speed and better user experience.
Need of SEO Audit: Why there is a need of SEO audit?
SEO audit is essential for improving rankings and keeping a check on the aspects required to be taken care for. Several factors conclude to the finalisation of SEO audit and a proper check is must to keep a checklist and look for the scope of improvement.
1. Identify and fix issues:
SEO audit helps in discovering issues like broken links, slow loading, mobile usability problems etc. Also, it helps in finding out issues required to be fixed with keyword usage, meta tags, headers, and quality of content.
2. Improve SERPs:
SEO practices helps in improving search rankings. Stay ahead of competition with regular SEO audit and this is an easy way to keep yourself updated with Google updates too.
3. Enhance user experience:
SEO audit helps in finding out issues in site loading, page downtime and provides an opportunity to navigate through site and have user-friendly experience. Also, it helps in keeping a track of how long a visitor has spent time on your website.
4. Increase organic traffic:
Attract the organic traffic with the increased visibility and optimise relevant content as per the SEO audit recommendations to get better number of visitors on board.
5. Maximise ROI:
Making SEO efforts that are effective and aligned with your business goals. SEO audit report helps in finding out website issues and easier resolving.
6. Keep an algorithm check:
Search engine algorithms are constantly updated, keeping a check is must here. Regular audits helps you to stay updated and rectify practices leading to penalties.
7. Realistic goal setting:
Tracking performance regularly and measuring your performance helps you in improving. Also, realistic goal setting makes it better to achieve. Moreover, keeping a track on your progress and SWOT analysis helps you pre-plan and boost your productivity.
6 practical tools for SEO audit
Here are the practical tools that pulls out an audit report in just a single copy paste of url into the website:
1. Google Search Console (Free)
This tools provides free SEO audit tool, help monitor site traffic, elevate rankings, and do keyword analysis all for free. With this tool analysis is easier and it ensure search engine standards. Also, Google search console aligns the structured data. Monitoring is easier and effective with this. Moreover, it helps with site loading, security issues and resolve server error.
2. Semrush (Paid)
This SEO audit tool is a paid one starting from $129.95/month. Semrush offers some free-of-cost services. With this tool evaluate and identify over 140+ website issues. Moreover, it offers a comprehensive set of SEO functions. Additionally, Semrush provides insight regarding page speed, backlinks, crawlability, security checks and on-page SEO analysis. Further, it helps in finding new opportunities and adjusting the technical element of a website.
3. Sitechecker (Free)
Sitechecker offers a variety of tools like website crawler, site monitoring, rank tracker, SEO chrome extension, and SEO dashboard. Also, it provides white label services turning your leads into customer. Additionally, Sitechecker performs free on-page SEO audit. Other services Sitechecker offers is content optimization, keywords research, and link building.
4. Rank Math (Free)
This SEO audit tool helps in getting higher ranking. It ensures making your website user-friendly and your content rank worthy. Get a competitive edge with Rank Math. It offers a clean and simple user interface with advanced ranking features. Moreover, it facilitates you with AI content writers. Research keywords, rank tracker, keep analysis of website ranking, find keywords for captions, offer schema templates and much more.
5. Ahrefs (Paid)
Again a paid tool that starts from US$99/month. Ahrefs provides comparison with websites current and previous data. Also, it helps in analysing the competitive top-rankings and measured performances of pages globally. Moreover, Ahrefs provides web crawling infrastructure and look-out for low hanging keywords and provides enough value to rank higher.
6. Screaming Frog (Paid)
This paid SEO audit tool offers a variety of free services too. Generally, it costs US$ 259 annually. Also, Screaming Frog sets standards for technical SEO audits. It has expertise in evaluating Javascript and keeping crawlability checks. Moreover, this is quite useful in checking Google Analytics code viability. The only problem with this is it checks only clean HTML pages. Also, get a detailed report of a website with this interesting tool.
Also Read: Local SEO Strategies to Increase Footfall in Hospital: Get These 10 Tricks Work For You!