Know what content-related Google updates have been introduced recently and what else is coming up in the near future. Also, get hacks to deal with them to keep up with good rankings! 

Posting low-quality AI-generated content and still struggling to find out why you are not hitting rankings in Search Engine Result Pages (SERPs)? How fair is that? Google has been stricter than ever in 2024, everybody who is posting low-quality, spammy content be aware. You need to change your strategy ASAP! Find out more about Google updates for low-quality content here in this blog post to get a real ranking with minimal efforts soon enough. Google is willing to bring people with relevant searches, understanding the needs of presenting people with reliable information. It’s no more just a search engine, rather Google has become a superpower where you will be getting better and refined searches, not just manipulated results.

Over the decade Google has performed astonishingly in order to be the best of all the search engines with its regular updates, user friendliness and compatibility. Well, this is not where it stops. Google is still transforming to grow better over time bringing up updates every now and then. This new update is related to low-quality, spammy and non-authentic content and is going to be practically a real challenge for those who debated that AI-like ChatGPTs can replace writers and still are using these AIs to manipulate rankings. 

Google updates in relation to content

1. No more spam in your results 

Google in its updates has introduced advanced spam fighting systems and spam policies in order to filter out low-quality and cheap content from results on the search pages. Other updates are introduced to make these filters along with updating spam filters to make improved internal research about unoriginal, low-quality and manipulated search results content. 

Solution: Build impressive content not adjusting content. Do not just post for the sake of posting. Add quality information and make your reads interesting. 

2. No rankings for unoriginal content

Hey, AI content-generating users. Seems like you’re losing the battle of ranking high. It’s not a new thing Google has come up with. Soon after the release of ChatGPT by OpenAI, Google restricted the use of unoriginal content to appear in searches. This one here is just the refinement which will help the search engine better understand which ones are the poor web pages that need to be eliminated from the relevant searches. So, if the unoriginal posters are already feeling a fall in appearance, this could be a reason. Also, another thing to consider here is do not create your title exactly as it is searched in by the expected users. Google is going to bring down those sites too who are using very specific search queries as it is. Play creatively here! 

Moreover, this one is in the major focus area of the Google updates as they have said this one is going to reduce the unoriginal content drastically by 40%.

3. Ban on content/domain/site reputation abuse

Ever generated bulk content in trash quality to manipulate Google searches in your favour? Well, that won’t work anymore. Although it was long ago dealt with, there were still scopes to do the same and this trick is what we call scalable content abuse. Google updates have brought up this one specifically to not affect the real and ethical search results. Although the value creation at scale will still be working great for you. But that needs your content to be good, original and impactful.

Another method here is expired domain use where expired domain names are purchased and with a mal intention to manipulate search engines are repurposed to boost the ranking. Well, the game’s over! These updates include high filtration to avoid such kinds of malpractices as Google is highly committed to providing users with high-quality and relevant content. 

Lastly, the leftover one is site reputation abuse. This one has been quite common for half a decade. It all started when the backlinking concept was at its peak. That is people used other websites (third party) with good reach to publish them to get a wider audience. But soon enough, the quality of publishing started sinking and finally, Google had a hit on this one too. On the coming 5th May Google is going to filter out these websites having content which is not related to their niche and drag them down. So the site owners, there is still time to go back and clean up your stats before the search engine does it for you affecting your rankings.

Keep updating with the Google updates! Stay tuned to TheSEOGlobe!

Also Read: Google and AI-Generated Content: Details, Google Guidelines and AI Content Detection Tools