How Much Does Facebook Advertising Cost Per Month?

Every business owner who considers Facebook Ads eventually wonders the same thing: how much does Facebook advertising cost per month?  

The short answer is that it depends. There is no universal price tag for advertising on the platform because costs vary based on your goals, industry, and target audience. 

The good news is that Facebook advertising cost is flexible. Whether you are a small business owner testing ads for the first time or a brand running large-scale campaigns, you can set budgets that match your comfort level.  

In this guide, we will break down how Facebook Ads pricing works in 2025, what affects the cost, and how you can manage your monthly ad spend. 

Quick Overview: Facebook Ads Costs in 2025 

Average CPC (Cost Per Click): 

• Across all industries: ~$1.05 

• Retail/Apparel: $0.45–$0.70 

• Legal: ~$1.32 

• Global average CPC: $0.50–$0.60; average CPA: $18–$20 

Average CPM (Cost Per 1,000 Impressions): 

• Varies widely depending on targeting, placement, and industry 

• Typically used for brand awareness campaigns 

Typical Monthly Ad Spend: 

• Small/local businesses: flexible, can start with modest budgets to test campaigns 

• Mid-sized businesses: scale as campaigns show results 

• Large campaigns: spend varies significantly depending on goals and audience reach 

Tips for Budgeting & ROI: 

• Costs depend on industry, audience targeting, and ad quality 

• Start with small, conversion-focused campaigns and scale gradually 

• Monitor performance and adjust campaigns to maximize ROI 

Facebook Ads Pricing 2025   

Understanding Facebook Ads pricing 2025 helps advertisers plan budgets more effectively, whether the goal is brand awareness or direct conversions.

Facebook Ads operate on an auction system. Instead of simply paying to appear in users’ feeds, advertisers compete in a digital marketplace where placement is decided by a mix of bids, ad quality, and audience relevance. 

When running ads, you choose whether to pay for impressions (views) or clicks. This is why you may see Facebook ads cost vary between campaigns. For example, a campaign focused on brand awareness may cost differently compared to one aimed at generating sales.

At the heart of the system is balance: you are not always charged the highest bid, but you do pay enough to stay competitive in the space you are targeting.

Facebook Ads cost benchmarks in 2025

Key Factors That Influence Facebook Advertising Cost

If you ask ten advertisers about their experience, you will likely get ten different answers. That is because the cost of Facebook ads depends on several moving parts:

• Industry and competition: Businesses in highly competitive sectors generally see higher costs. A local bakery will likely pay less than a law firm advertising in a big city. 

• Audience targeting: The more specific your targeting, the higher the competition may be. Ads aimed at broad audiences tend to cost less than those aimed at niche, high-value groups. 

• Ad placement: Costs can differ based on where your ad shows up—news feed, stories, marketplace, or reels. 

• Campaign objectives: Running an ad for awareness can cost less than running one designed to drive direct conversions. 

• Seasonality: Costs often rise during high-demand times such as holidays or major events. 

Together, these factors explain why Facebook ad costs look so different from one business to another. 

Average Monthly Facebook Ad Spend 

So, how much should you expect to spend each month on Facebook Ads? While there is no universal figure, most businesses fall within a predictable range. Knowing the average monthly Facebook ad spend can help you benchmark your budget.

Smaller businesses often test the waters with a budget that could cover just a few daily cups of coffee. Larger companies might spend enough each month to cover a small team’s salaries.  

The point is, Facebook advertising cost per month is flexible, you decide how much you are comfortable investing, and the platform works within that limit. 

Facebook Ad Budget Guide 

One of the strengths of Facebook Ads is the ability to set daily budgets. A Facebook ad budget guide can help you decide how much to invest daily versus monthly.

Think of it like putting a cap on your daily spending, which then adds up to a monthly figure. For example, if you set a daily budget equivalent to a modest lunch, over 30 days that becomes your monthly spend.

If you are wondering how much does it cost to advertise on Facebook, the answer is simple: as much or as little as you want to allow. The platform gives you the freedom to start small and increase spending once you see results.

Real-World Scenarios of Facebook Ad Costs 

Here are a few scenarios to give you a rough idea of how much to advertise on Facebook might cost depending on your business type: 

• Local business: A yoga studio might set aside a few hundred dollars a month to reach people in the neighborhood. With that investment, they could see 20–40 new sign-ups or regular bookings, depending on how engaging their offer is. 

• E-commerce store: An online clothing brand could spend several thousand monthly to promote seasonal collections. In return, they might generate a few hundred direct sales, with each sale helping offset the ad spend while building loyal repeat customers. 

• Corporate campaign: A larger company running brand awareness campaigns may focus on wide reach, investing heavily to secure visibility across multiple placements. While their return isn’t measured in immediate sales, they could reach hundreds of thousands of impressions, strengthening brand recognition and trust over time. 

These examples show how costs scale depending on goals and business size, and how returns aren’t always just about money in, sometimes it’s about visibility, growth, or community-building. 

Optimizing Facebook Ad Costs

The flexibility of Facebook Ads means you can take steps to manage spending wisely. Some practical ways to make the most of your budget include: 

• Narrowing targeting to reach only the most relevant audiences. 

• Testing different ad creatives to see what resonates best. 

• Using retargeting ads to connect with people already familiar with your brand. 

• Monitoring performance and adjusting campaigns regularly. 

By paying attention to these details, you can make Facebook ad costs work in your favor. Instead of worrying about the raw numbers, focus on the return you are getting from each dollar spent. 

Facebook’s Role in Advertising Revenue 

It is no secret that advertising revenue for Facebook makes up the bulk of the company’s earnings. Businesses worldwide, from small local shops to multinational corporations, contribute to this massive stream of revenue.  

This scale alone shows how valuable the platform is for reaching audiences and why companies of all sizes continue to invest in it. 

Making the Most of Your Budget 

There is no single answer to the question of how much Facebook advertising cost per month. What matters more is how effectively you set and manage your budget. Start with what you can afford, test what works, and scale gradually as you see results.

Understanding Facebook Ads pricing 2025 is just one part of a successful strategy—learning about the advantages of Facebook marketing can help you maximize results across campaigns.  

If you are ready to get the most from your campaigns, The SEO Globe can help you design strategies that make every dollar count. 

Frequently Asked Questions:

1. Is Facebook advertising expensive?
Not necessarily. Costs depend on goals, industry, and targeting. Small businesses can start with a modest budget and scale over time. 

2. Can I set a monthly budget for Facebook Ads?
Yes. You can set daily or lifetime budgets to control spending over a month. 

3. Why do Facebook ad costs vary so much?
Costs vary due to competition, targeting, placement, and seasonality. Peak times like holidays often cost more. 

4. How much does it cost to advertise on Facebook per day?
There’s no fixed number. Spend depends on your budget and campaign objectives. 

5. Is it better to pay for impressions or clicks on Facebook?
It depends on goals. Pay per impression for brand awareness; pay per click for traffic or conversions. 

6. What happens if I set a low budget for Facebook Ads?
A low budget limits reach but can still work if targeting is precise. Many start small to test campaigns before scaling. 

7. Do different ad placements cost different amounts?
Yes. Feeds, stories, or reels may cost differently depending on competition. 

8. How much to advertise on Facebook for a local business?
A modest budget can reach a few thousand people locally each month; exact cost depends on competition and audience size. 

9. Can I control how much I spend on Facebook Ads?
Yes. Daily or monthly limits can be set, and campaigns can be paused or adjusted anytime. 

10. Are Facebook Ads worth the investment?
Yes, for most businesses. With billions of users and precise targeting, Facebook Ads can deliver strong ROI.