Digital Marketing Strategy: 16 Tips For Plastic Surgeons To Get Effective Leads

Use these top 16 tips for building a perfect digital marketing strategy as plastic surgeons. Know the hacks for maximum conversions!

In the current era, digital marketing is a need to bring potential leads irrespective of one’s profession or business. It is a necessity rather than a leverage. With everybody having unlimited access to search engines, it has become human nature to search for everything using that. In addition, with growing awareness among people researching has become another impressive trait. All of us research enough about anything we want to buy or utilize any service. Similarly, for plastic surgeons, imagine how anyone would look out for the plastic surgery services they want/need. As per research, a maximum of patients are going to research about it online. So, here are your perfect digital marketing strategy for plastic surgeons to get effective leads:

1. Identify and Understand Your Patients

The most important part is to start with looking up which is your target audience. Who are you going to pitch and benefit from? To identify this answer these questions specially made for Plastic Surgeons:

A. Which age group do you want to focus more on?

The answer to this depends upon what kind of services you are providing such as whether you are in a premium segment or a cost-effective segment.

B. Which geographical location do you want to grow in?

This one is more focused on the location you will want to build your brand image for now.

C. Which area do you want to highlight as your speciality?

It can be more than one but for beginners, the best is to focus on a specific area to start with.

2. Building an Optimized Website For Your Plastic Surgery Practice

The next step in your digital marketing strategy guide is to have a user-friendly, interactive and informative website. A website which is appealing and talks all about your brand to convince your patients. Here are some tricks to make a comparatively better website:

1. Use after and before images
2. Optimize content logically
3. Display client testimonials
4. Use FAQs more often
5. Integrate chatbots and an online booking system
6. Make it action-oriented by adding CTAs like ‘Click here’ or ‘Book Now’
7. Add genuine information
8. Make it mobile-optimized

3. Start With Local SEO

Being a plastic surgeon calls for more of the local patients. Hence, build your local image by optimizing your website with local SEO. Add your location and contact, call for nearby people, make a Google profile on Google My Business and integrate your website there, update your address on Google Maps and make sure to rank higher in local searches.

Optimize all your accounts with the same address, operating hours, and stuff keywords like “Plastic Surgeon in (Your City).” Also, you can use referrals and organize offline events in your area to grow your branding such as free consultancy or any other local event which might get you leads.

4. Leverage The Power of Social Media

Social media platforms are your best friends in this scenario. Whenever it comes to growing your visibility on SERPs, utilizing social media is an essential step to take. Pulling your brand on social accounts linked with each other can not only grow your traffic but can also offer you more lead conversions as it adds to your credibility with visitors as well as for search engines.

5. Advertising on Social Media is The New Way to Increase Visibility

Leveraging social media is a superpower but when you can max out your reach using ads on LinkedIn and Facebook. Use job titles, industry and company size on LinkedIn to reach a more relevant audience. Whereas Facebook can be filtered by age, gender, interest and location. Being in the plastic surgery profession relevant targeting areas are as follows:

1. Location targeting such as specific cities, states or zip codes
2. Interest targeting such as cosmetic surgery
3. Demographic targeting such as age, gender and income
4. Behavioral targeting such as people who search for plastic surgery

6. Email Marketing

Another hit digital trick to use for maximum output is Email marketing. This one is quite a cost-effective method and indulges the potential patients very well.

1. Divide your list by interest and demographics for making a customized message.
2. Create a calendar, diversified enough to keep things interesting. Use alternate some educational stuff, information, reviews and fun stuff.
3. Keep a schedule of one or two weekly and make sure you add value to their inbox.
4. Measure insights like click-through rates, effective openings, and conversion of leads.

7. Video Marketing

Creating videos nowadays is quite an effective way to communicate your brand value. Video circulation is easier than any other kind of marketing. It can be shared easily and Youtube, LinkedIn and Instagram have an abundance of platforms to show off your skills. You can also park a few on your website showcasing your specialization.

8. Content Marketing

Build content with SEO optimization, search relevant keywords and stuff them up. Use backlinks from other websites. Provide free informative blogs and fill your blog section with the Funnel technique which says you should be there with every kind of keyword. From broad keywords to long-tailed and then branded ones.

9. PPC Ads

Pay-per-click advertising is another incredible digital marketing technique. These are the real game changers, where you can customize your ads and align them with your patients’ results such as lip fillers, facelifts, cheek filers etc. and bring your patients to contact you via your website or direct messages. In addition, personalization here can help you take a step ahead.

10. Brand Collaborations

Collaborating with similar businesses with similar interests or in the same chain either horizontal or vertical is a perfect option to add to your digital marketing strategy for plastic surgeons. For example, you can collaborate with aftercare product providers. This way you can get a wider audience and more viewers. Tying up with others can be good for your brand image too.

11. Retarget Traffic Into Potential Leads

Try engaging with past visitors again and bring them back to your website. This is also considered behavioural targeting where your ads, personalized emails and messages go to the people who have searched about you, visited your website/social media, tried contacting and unfortunately changed their mind.

12. Let Google Ads Be The Superheros

Getting visible on the search engine result pages via sponsored ads is another best way to reach the people who are searching for relevant terms. These types of ads are the most effective ones as they show up directly to the people in need and try to search for the same thing you are branding for. Hence, it increases your plastic surgery branding and bridges the gap between your patients and you.

13. Generate More Leads With an Interactive Landing Page

Using an interactive and engaging landing page is quite a helpful digital marketing strategy for plastic surgeons. A landing page is a separate standalone web page which is not your website but has the same purpose which is to convert the leads. Here are some amazing tricks to use for a landing page:

1. Use easy-to-understand language and avoid technical jargon on this page. Do not compromise on keywords though.
2. Highlight the benefits your patients will receive from your practice such as confidence boost, improved appearance etc.
3. Understand the pain point of your ideal patient and customize your landing page as per the research.
4. Use high-quality images and videos to witness your expertise. Also, you can add videos suggesting the solution to the concerns you know your patients would have.
5. Ensure your landing page has a CTA button to take your potential patients to the website such as “Book your consultancy now” or “Enquire Now.”
6. Last and the best trick is not to forget to add client testimonials, reviews and recommendations you have earned with your hard work. Showcase your achievements and enhance your credibility.

14. Plan Campaigns With Referral Benefits Or Discounts

Starting a loyalty program-like campaign is quite an effective digital marketing for plastic surgeons too. It is cost-effective as well as generates good revenue. Using word-of-mouth as a marketing strategy is a powerful tool. When you know your services are exceptional and positively affect the patients you deal with. Use this strategy to get them to share their experience with the effective leads in their contact.

15. Keep a Check On Insights

Using a lot of things together needs quite an investment in both capital and time. That is why you need a perfect cost-effective strategy. To prepare a customised strategy to boost your plastic surgery practice, keep track of what works best for you. With numbers, it is comparatively easier to get knowledge about the best alternative. Moreover, when you keep a check on insights you can also take care of what changes you need in your existing strategy.

16. Hire a Marketing Agency With Expertise

Preparing an effective digital marketing strategy for any kind of business/profession including one for plastic surgeons is quite a time-consuming activity. Any strategy needs a commitment to consistency. Being a professional, it can be tiresome to work your time out on experimenting with different strategies. Hence, hiring someone with the knowledge is worth it. For faster results and maximum benefits, a marketing agency will be of course a better option.

Also Read: Boost Conversion Rates For Healthcare Websites with Incredible SEO Skills